Abrahamson, E., Rosenkopf, L. (1997). Social Network Effects on the Extent of Innovation Diffusion: A Computer Simulation. Organization Science, 8(3), 289-309.

Network theory, like some other branches of organizational sociology, has developed its own specialized terminology and technology. An unfortunate result has been that many non-specialists have lost touch with advances and debates in this branch. Not the least of the merits of this article by Abrahamson and Rosenkopf is that they have succeeded in bridging this gap. They show the power of network theory and modeling in analyzing a process of central interest to our field, the diffusion of innovations.
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